50 Years of Motor Trend: A Journey Through Automotive History

Motor Trend magazine, a cornerstone of automotive journalism, marked its 50th anniversary in 1999. Since its founding in 1949 by Robert E. “Pete” Petersen, it has grown from a small publication focused on hot rods to the world’s leading automotive authority, shaping car culture and influencing car buying trends globally.

The magazine’s journey began with the goal of covering not just racing but all aspects of motoring, including foreign cars, custom vehicles, and stock cars. It was this broad focus that allowed Motor Trend to stand out in the automotive press landscape, eventually earning its title as the preeminent voice in the industry.

Over the years, Motor Trend has been pivotal in the evolution of the automotive world. From the early days of covering V8 engines and hot rods to embracing technological advancements such as fuel efficiency, safety features, and electronic controls, the magazine has always been at the forefront of trends. The famed “Car of the Year” award, one of the most coveted accolades in the industry, began as a recognition of innovation and excellence, and continues to be a major highlight in the automotive calendar.

In 1999, as part of its 50th anniversary celebrations, Motor Trend reflected on its rich history through special editions, events, and even a traveling display showcasing milestone cars and moments. The anniversary also included a nod to the future with initiatives like enhanced digital presence, highlighting the magazine’s adaptability and forward-thinking approach​.

Motor Trend’s impact on automotive journalism and the car industry is undeniable, and its ongoing legacy continues to influence both the cars we drive and the way we talk about them. Whether through its extensive car reviews, in-depth analysis of automotive trends, or its iconic events, Motor Trend remains a pillar in the automotive world, celebrating its half-century-long tradition of excellence.